UNLOCK HIDDEN REVENUE
We Unlock Hidden Revenue
When was the last time you spoke to the clients already inside your CRM?
Most businesses invest heavily in generating new enquiries while the opportunities they’ve already earned sit untouched.
We recover the opportunities you've already paid to create.
Why does this opportunity get missed?
Modern sales teams aren't short of talent. They're short of time.
Today's sales teams are expected to respond to new enquiries, manage active opportunities, attend meetings, site visits, prepare proposals and consistently hit revenue targets.
With so many competing priorities, proactive opportunity recovery is often the first activity to disappear.
The opportunity doesn't disappear. It simply remains inside your CRM, waiting for someone to reconnect.
Active opportunities always come first
Sales teams naturally prioritise today's enquiries over yesterday's conversations.
Proactive outreach gets neglectedÂ
Previous enquiries, dormant clients, and existing relationships rarely make it to the top of the day's priorities.
Hidden revenue stays hidden
Valuable commercial opportunities remain inside your CRM because nobody has the time to proactively revisit them.
That’s where That Works comes in. We become an extension of your commercial team, focused on uncovering and activating the opportunities you already have.
How We Help
01 — FIND THE OPPORTUNITY
Uncover the revenue already inside your business.
We analyse historic CRM data, dormant enquiries, previous clients and lost opportunities to identify where genuine commercial potential may still exist.
02 — PRIORITISE THE OPPORTUNITY
Focus human effort where it has the greatest potential.
We combine commercial experience, structured data analysis and AI-assisted prioritisation to identify which relationships and opportunities are most worth revisiting.
03 — RECONNECT THE OPPORTUNITY
Turn dormant data back into human conversations.
We proactively reconnect with previous clients, enquiries and lost opportunities, qualify genuine commercial potential and return actionable opportunities to your sales team.
Watch how That Works unlocks hidden revenue
In this video, we walk through the Find → Prioritise → Reconnect process and explain why a dedicated recovery resource is more effective than tasking an already busy sales team.
WHY OUTSOURCE IT?
Your sales team should be focused on what's in front of them.
COMMERCIAL EXPERIENCE
DEDICATED FOCUS
WE DO THE OUTREACH
We don't hand your sales team another list of people to call. We proactively reconnect and return genuine commercial conversations.
Today's enquiries. Live opportunities. Existing customers. New pipeline.
That's where That Works comes in. We provide a dedicated resource focused specifically on uncovering untouched opportunities.
We don't simply identify names in a database. We use commercial judgement to understand which relationships are worth revisiting and how best to restart the conversation.
This isn't something squeezed in between calls. Recovering dormant revenue is the dedicated job we're there to do.